Watch Where Your Pen Steps is a conference dedicated to discussing how creative work influences culture, how influence can be very easily misused by even the most well-intentioned creative, and how creatives can learn to utilize their influence for the good of the culture and community. The event needed a cohesive branding system that could be used in wayfinding and merchandise. Collateral for the event included session posters detailing each talk given, a printed booklet containing information about the conference and different articles written by some of the speakers, as well as badges for conference-goers, wayfinding signs, and souvenirs.  
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